diff --git a/genstatic.sh b/genstatic.sh
new file mode 100755
index 0000000000000000000000000000000000000000..c05d6449bc6fff1b64e7168aadac5624c25a131e
--- /dev/null
+++ b/genstatic.sh
@@ -0,0 +1,8 @@
+#!/bin/bash
+# Run this script from the root of the repo to regenerate static content.
+
+set -xue
+
+go get -u github.com/mjibson/esc
+${GOPATH}/bin/esc -ignore '\.go' -prefix 'server' \
+  -o 'server/static/static.go' -pkg 'static' 'server/static'